Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

Price: £2,166.67 - £1,774.17
(as of Oct 12, 2024 11:33:20 UTC – Details)

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.
BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality – even in low light situations – for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3” vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony’s intuitive new touch capable menu system, a dedicated Photo/Video/SandQ dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject’s eye in motion with ease – it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.